It has already begun. The pass marketing and barrage of Valentine’s Day fodder. I have never been a huge fan of this “holiday”. My feeling is that if you love someone, then everyday is “Valentine’s Day” and every day is a good day to show that person how much they mean to you. There shouldn’t have to be a special day, once a year where this becomes your focus.
And then there is the money spent on flowers (in which the florists raise the prices just for the day), candy (who needs a box of chocolates these days?), jewelry and every other piece of junk they are sell.
As for me? I plan on skipping the day entirely. 🙂